The production of handcrafted wine is a beautiful thing. There is a great deal of interesting, passionate and warm people making wine. These people are typically agricultural and artistic which can partly explain how there is a connection missing between these people and their work, and the everyday or “non-fanatical” wine consumers. Wine Of Design seeks to inspire all fine wine producers to innovate their dialogue with new consumers. The other part to it is that consumers find wine falsely daunting and intimidating. So, through Wine Of Design, v-know identifies the characters, regions and products of wine in a manner that is approachable and compelling.
The guiding inspiration behind Wine Of Design lead us to bring outside thinking to wine packaging through the artistic influence of some of the most creative identities who wouldn’t ordinarily design a wine label, be they a musician, a chef, a painter, a fashion designer, etc. This makes sense because, when faced with so many options on the retail shelf, many consumers gravitate towards the wine whose packaging appeals the most and given there are seemingly endless amounts of wine and labels out there, a non-conventional approach was required.