On October 9, Wine Of Design launched in Sydney at Matt Moran's ARIA Restaurant.

The launch event unveiled the works to the Sydney media, with the featured wines matched to different dishes of chef Matt Moran.

Throughout the lunch, the featured winemakers and designers gave insight into their respective creations for the project.

On October 7, the Wine Of Design 2009 collaborations were unveiled in Melbourne at the private studio of prolific artist, David Bromley.

The launch event hosted the featured winemakers, designers, project partners, media, and other guests.